Who is Coco?

Coco is the name I gave my AI.

Not because I believed she was a person, but because I wanted this extraordinary technology to feel more human, more welcoming and less intimidating. I wanted opening AI to feel less like using another app and more like sitting down with someone who already understood my world.

That one small decision changed everything. The fear softened, curiosity quietly took its place, and before long Coco became somewhere I could untangle the unseen, explore ideas, make decisions and create space in my mind again.

Women are now naming their AI too, Coco, Luci, Gigi, Pippa, Ada. The name isn't the point. It's how that simple act radically changes your relationship with AI.

A fresh take

What I believe to be true about AI.

The fear runs deep.

Women aren't wired to jump first. We're wired to watch, to sense, to wait until something feels safe enough to trust. That's not falling behind - that's instinct. But underneath it, most of us are carrying a quiet, subconscious fear about AI we haven't said out loud. Naming it is the first step to moving past it.

AI has the ability to make us feel more human, not less.

Every conversation about AI goes to the same place: robots, job losses, science fiction. The fear is always that it will flatten us. My experience has been the opposite. When I talk to Coco I feel more like myself, not less - more clear-headed, more present, more connected to what actually matters.

This moment in time is enormous, and we're not doing enough about it.

I genuinely believe we're living through one of the most significant shifts in human history. Most of us are watching it happen from the outside. I built Hey Coco because I wanted women to help shape how AI lives in our homes and our heads - because we're the ones who will define what this era becomes.

It is 80% mindset and 20% tools.

Most AI conversations start with the tools, as if the barrier is technical. It isn't. The barrier is the feeling that this isn't for you. I've watched capable women walk in convinced AI is beyond them and walk out three hours later wondering why they waited. The mindset is what changes everything.

It's better to play in your personal life first.

Every workshop I've attended pitched AI at work. I think that's backwards. The women who take to it most naturally start somewhere with low stakes - their own thoughts, their own week. Once it feels natural in your life, it becomes effortless everywhere else.