About
I'm a mum, a brand strategist of twenty years, and someone who believes we are living through one of the most significant moments in human history - and that women like us have a real chance to help shape it for our children.
I built Hey Coco because I wanted to understand the world my children are growing up in. What I found when I started using ai seriously surprised me: it made me more present, more creative, and feel more like myself than I had in years. It gave me back time I didn't know I was losing, and clarity I hadn't realised I was missing.
I'm not a technologist. I'm not an ai researcher. I'm a brand strategist who spent two decades helping organisations find their voice - and I've spent the last eighteen months doing that for myself, with Coco's help.
The thing that moved me most wasn't the efficiency. It was the feeling of being heard, having space to think out loud, and coming back to myself in the middle of a very full life. That's what I want to share.
Hey Coco isn't an ai literacy program. It's an invitation to step into a new relationship - one that lives in your actual life, not your work calendar or your productivity apps. I built it for women like me: curious, capable, slightly overwhelmed, and ready for something different.
Hey Coco began in my living room.
It wasn't created by technologists or software developers. It began with a group of ordinary women having a conversation about the new world forming around us. Questions about motherhood, work, identity, ambition, mental load, and whether this new technology could actually make life feel lighter rather than more overwhelming.
Those conversations slowly became a framework that has now helped women discover a completely different way of thinking about ai. Not as another thing to learn. Not as another piece of technology demanding our attention. But as something that can quietly support us in becoming more human, more creative and more present.
People ask me if Hey Coco is ai training. It isn't. Hey Coco is the answer to what the world needs right now - women in the right rooms, having the right conversations about the biggest change we're living through. Whether you're just starting out and need somewhere to begin, or you're ready to go deeper and let this reshape how you live - Hey Coco is the space where that happens.
It's about making room in your mind. Making time to be curious about yourself. And remembering that there is still so much life ahead of you to imagine, create and experience.
That's what I want women to discover through hey coco.